Tech Insights: Understanding MarTech, CX & AI Transformations

 AI marketing tools 2025: hybrid strategy, Coca-Cola 2024 case, Adobe Firefly. How CMOs optimize creativity + ROI without losing their brand’s soul. The Impossible Equation of 2025 Creativity The advertising industry experiences a fascinating paradox in 2025. While brands still

Facing the disappearance of third-party cookies in 2025 and a 60% increase in customer acquisition costs, Web3 marketing emerges as the preferred alternative for creating first-party data. This approach revolutionizes blockchain customer loyalty by transforming each consumer wallet into a

 Amy Peck, internationally renowned XR expert and founder of EndeavorXR, recently discussed Meta Orion during our monthly podcast “NeCXtImpact: when Strategy meets Technology” with unusual conviction. Her insights on these smart glasses reveal the technical and usage reasons that could

In 2007, Steve Jobs presented the iPhone facing dominant BlackBerrys and revolutionary tablet promises. Nobody predicted that this simple touch rectangle would crush everything in its path. Today, the ChatGPT vs metaverse 2025 debate perfectly illustrates this same dynamic. Enterprise

Definition: A fractional CMO (or outsourced marketing director) is an expert digital marketing consultant who intervenes in companies on a temporary or part-time basis, offering high-level expertise without the costs of full-time recruitment. Key 2025 Statistics: 74% of employers struggle

  I recently spoke with Pete Blackshaw, former Nestlé digital director and founder of BrandRank.AI. What he explained about AI response engines like ChatGPT replacing Google for purchase decisions reveals a major disruption: 5 billion users are migrating to AI

  During our “NeCXt: when Strategy meets Technology” episode focused on immersive technologies, I had the opportunity to discuss the future of VR and AR with Amy Peck, founder of EndeavorXR and a recognized figure in extended reality. Her vision