Web3: Why Wallets Could Unlock the Next Wave of Business Growth

In today’s environment, where businesses across industries are fighting for market share and searching for incremental revenue streams, blockchain offers a powerful but underexplored advantage: data.

Every wallet is, in essence, a transparent behavioral profile. For organizations able to access and analyze this data, wallets provide an unprecedented lens into customer knowledge:

• Loyalty: Understanding cross-platform engagement and rewarding it in ways that build long-term retention.
• Prospecting: Identifying high-potential audiences whose wallets reveal purchasing power and affinity.
• Segmentation: Detecting patterns that illuminate new opportunities for growth.

Unlike traditional credit card data or CRM systems, wallets reveal interest and intent before the point of purchase. This creates the possibility of designing customer journeys that are predictive rather than reactive.

Crypto payments exemplify this paradigm shift. While a conventional payment method reveals little beyond the transaction itself, a crypto payment can provide insight into a customer’s broader behaviors, preferences, and communities.

For enterprises, this means moving from transactional relationships to anticipatory relationships, engaging customers with relevance and precision before the first interaction has even occurred.

The tools to harness this opportunity are no longer theoretical. Today, companies can measure the percentage of visitors or buyers on their website and mobile app, who own a crypto wallet, and design personalized strategies to engage them.

Industries at the forefront, from financial services to luxury, are already successfully experimenting with wallet data to refine acquisition, strengthen loyalty, and accelerate growth. The results? Early adopters are already reporting results such as 3-5x more conversions, +15-25% AOV, +3-11% incremental revenue (source: Absolute Labs, 2025). The competitive advantage lies in moving early, before these practices become mainstream.

Early adopters are already reporting results such as 3-5x more conversions, +15-25% AOV, +3-11% incremental revenue.

If previous narratives around Web3 have struggled to resonate, perhaps it is because they failed to connect with the universal language of business: growth.

Wallet data reframes Web3 not as a speculative frontier, but as a strategic enabler of revenue and customer intimacy. And it may well be this tangible, data-driven value proposition that finally catalyzes mass adoption.

To dive deeper, listen to the latest episode of the NeCXt podcast, where I sit down with Samir Addamine, CEO & Founder of Absolute Labs and a pioneer of Wallet Relationship Management. And if you are exploring how wallet intelligence could unlock growth in your sector, I would be glad to discuss how to harness the potential of Web3 and secure a competitive advantage your rivals don’t have (yet).