Why SMEs & Startups Need Fractional CMO: Marketing Strategy Crisis
In times of crisis, CEOs and CFOs of SMEs and startups face tough choices: how to cut costs without sacrificing growth. Many consider reducing or outsourcing marketing functions. But the real challenge is not whether to keep or cut, but how to optimize marketing strategy for both short-term performance and long-term resilience. This article introduces […]
Web3: Why Wallets Could Unlock the Next Wave of Business Growth
For much of the past decade, Web3 has been narrowly defined. First as a playground for speculation through cryptocurrencies and NFTs. Then as a promise of enhanced traceability, security, and decentralization as a potential counterweight to the dominance of Big Tech. Yet none of these narratives have been compelling enough to drive mass adoption. The […]
AI Marketing Tools 2025: Balancing Authenticity and Efficiency
AI marketing tools 2025: hybrid strategy, Coca-Cola 2024 case, Adobe Firefly. How CMOs optimize creativity + ROI without losing their brand’s soul. The Impossible Equation of 2025 Creativity The advertising industry experiences a fascinating paradox in 2025. While brands still hesitate to take the leap into generative AI, agencies have massively adopted it to optimize […]
Web3: Why Nike Made $185M While Starbucks Program Failed?
Facing the disappearance of third-party cookies in 2025 and a 60% increase in customer acquisition costs, Web3 marketing emerges as the preferred alternative for creating first-party data. This approach revolutionizes blockchain customer loyalty by transforming each consumer wallet into a source of enriched and consented data acquisition. Table of Contents The Impossible Equation of Digital […]
Metaverse vs ChatGPT: Why Did AI Win the Battle?
The 2023 Metaverse Failure: Why AI Overtook Extended Reality “The hype around the metaverse has been superseded by AI” observes Amy Peck, drawing from her 11 years of experience in immersive technologies. This brutal transition between two supposed technological revolutions raises a fundamental question: why did generative artificial intelligence so quickly eclipse extended reality […]
Meta Orion: Will These Smart Glasses Go Mainstream Soon?
Amy Peck, internationally renowned XR expert and founder of EndeavorXR, recently discussed Meta Orion during our monthly podcast “NeCXtImpact: when Strategy meets Technology” with unusual conviction. Her insights on these smart glasses reveal the technical and usage reasons that could definitively transform the immersive wearables market.Are you anticipating the impact of new technologies on your […]
AI or Metaverse: Which Choice for Your Digital Transformation
In 2007, Steve Jobs presented the iPhone facing dominant BlackBerrys and revolutionary tablet promises. Nobody predicted that this simple touch rectangle would crush everything in its path. Today, the ChatGPT vs metaverse 2025 debate perfectly illustrates this same dynamic. Enterprise AI: The Silent Revolution of Artificial Intelligence Like wildfire, ChatGPT spread through our daily usage, […]
Digital Marketing Recruitment Crisis: Fractional CMO Solution
Definition: A fractional CMO (or outsourced marketing director) is an expert digital marketing consultant who intervenes in companies on a temporary or part-time basis, offering high-level expertise without the costs of full-time recruitment. Key 2025 Statistics: 74% of employers struggle to recruit the right marketing skills according to ManpowerGroup 2025 9% of companies already adopt […]
AI Doesn’t Search Anymore, It Answers: Is Your Brand Ready?
I recently spoke with Pete Blackshaw, former Nestlé digital director and founder of BrandRank.AI. What he explained about AI response engines like ChatGPT replacing Google for purchase decisions reveals a major disruption: 5 billion users are migrating to AI for direct answers rather than traditional search links. AI Response Engines vs Google: The Revolution […]
VR vs AR: Which Technology Will Really Transform Our Lives
During our “NeCXt: when Strategy meets Technology” episode focused on immersive technologies, I had the opportunity to discuss the future of VR and AR with Amy Peck, founder of EndeavorXR and a recognized figure in extended reality. Her vision particularly struck me because it goes beyond the traditional opposition between these technologies to reveal […]