AR in Action: How DeepSight’s Insights Transform Industries
In this episode of NeCXt, David discusses the transformative potential of Augmented Reality (AR) with Nicolas Bearzatto, CEO of DeepSight.
AI Marketing Tools 2025: Balancing Authenticity and Efficiency
AI marketing tools 2025: hybrid strategy, Coca-Cola 2024 case, Adobe Firefly. How CMOs optimize creativity + ROI without losing their brand’s soul. The Impossible Equation of 2025 Creativity The advertising industry experiences a fascinating paradox in 2025. While brands still hesitate to take the leap into generative AI, agencies have massively adopted it to optimize […]
The Serendipity Effect: Turning the Uncertainty into Innovation
Discover how serendipity can revolutionize your business approach with Armando Matijevic, SplitX founder. Creativity, innovation and well-being at the heart of tech entrepreneurship
Rethinking Reality : How XR is quietly reshaping Business with Amy Peck
In this episode of NeCXt, David and his guest Amy Peck, founder of EndeavorXR, delve into the world of immersive technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR), collectively known as XR. They discuss the current state of XR, its business applications, and the convergence of AI with immersive tech.
Web3: Why Nike Made $185M While Starbucks Program Failed?
Facing the disappearance of third-party cookies in 2025 and a 60% increase in customer acquisition costs, Web3 marketing emerges as the preferred alternative for creating first-party data. This approach revolutionizes blockchain customer loyalty by transforming each consumer wallet into a source of enriched and consented data acquisition. Table of Contents The Impossible Equation of Digital […]
Metaverse vs ChatGPT: Why Did AI Win the Battle?
The 2023 Metaverse Failure: Why AI Overtook Extended Reality “The hype around the metaverse has been superseded by AI” observes Amy Peck, drawing from her 11 years of experience in immersive technologies. This brutal transition between two supposed technological revolutions raises a fundamental question: why did generative artificial intelligence so quickly eclipse extended reality […]
The AI & the new « Answer economy
David discusses AI as an answer engine, brand adaptation & digital transformation strategies with Pete Blackshaw, CEO of BrandRank.AI & former Global Head of Digital at Nestlé.
Meta Orion: Will These Smart Glasses Go Mainstream Soon?
Amy Peck, internationally renowned XR expert and founder of EndeavorXR, recently discussed Meta Orion during our monthly podcast “NeCXtImpact: when Strategy meets Technology” with unusual conviction. Her insights on these smart glasses reveal the technical and usage reasons that could definitively transform the immersive wearables market.Are you anticipating the impact of new technologies on your […]
NeCXtimpact: Where Strategy Meets Technology
Discover NeCXt, your new podcast that explores Digital transformation in a simple and actionable way. In a world, where Tech and Business collide, NeCXt will break down complex digital trends and emerging technologies into practical and actionable insights, so you can see exactly how they fit into your business goals.
AI or Metaverse: Which Choice for Your Digital Transformation
In 2007, Steve Jobs presented the iPhone facing dominant BlackBerrys and revolutionary tablet promises. Nobody predicted that this simple touch rectangle would crush everything in its path. Today, the ChatGPT vs metaverse 2025 debate perfectly illustrates this same dynamic. Enterprise AI: The Silent Revolution of Artificial Intelligence Like wildfire, ChatGPT spread through our daily usage, […]