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AI Doesn’t Search Anymore, It Answers: Is Your Brand Ready?

Pete Blackshaw révèle comment 5 milliards d'utilisateurs migrent vers les moteurs de réponse IA. Découvrez pourquoi votre site web redevient crucial et les nouvelles règles du marketing digital face à l'économie de réponse qui remplace Google dans les décisions d'achat.

  I recently spoke with Pete Blackshaw, former Nestlé digital director and founder of BrandRank.AI. What he explained about AI response engines like ChatGPT replacing Google for purchase decisions reveals a major disruption: 5 billion users are migrating to AI for direct answers rather than traditional search links. AI Response Engines vs Google: The Revolution […]

VR vs AR: Which Technology Will Really Transform Our Lives

XR expert Amy Peck reveals why VR and AR aren't competitors but complementary technologies. Discover her vision of immersive tech future: unified reality spectrum, spatial computing, and enterprise applications already transforming how we work and interact.

  During our “NeCXt: when Strategy meets Technology” episode focused on immersive technologies, I had the opportunity to discuss the future of VR and AR with Amy Peck, founder of EndeavorXR and a recognized figure in extended reality. Her vision particularly struck me because it goes beyond the traditional opposition between these technologies to reveal […]